How to get verified GDPR compliant leads for marketing campaigns
General Data Protection Regulation (GDPR) is the legal framework in which guidelines are set out for the collection and processing of personal information from individuals. Essentially, it is the way that companies are kept accountable for their actions when it comes to processing the personal information of clients or individuals. But, how does this relate to email marketing campaigns? A lot of information has to be collected in order to run a successful email marketing campaign, but you still need to ensure that you can justify it all. Data Permission Data permission is how you can manage email opt-ins. These are people who agree to receive promotional and other materials from your business. You are not allowed to simply assume that they want to hear from you when they purchase…