During a pandemic or a global crisis, you need to know that you are keeping up with your customers in a way that shows them that you are supportive and you are around for them. For this to work, you need to adjust and curate your email campaigns to support the message you want to put out there into the world. For example, do you really need to shove sales marketing to your customers while you are in the middle of a crisis? Absolutely not.
With the expert help you gain at SGM, we can help you to put together personalized and tailormade email campaigns that make sense for your customers. You want to be sensitive throughout a crisis, and that means ensuring that your emails are written in a way that customers won’t feel bombarded. You don’t want to come off as insensitive either, and for any of this to make sense for your business, you have to make sure that you are sending out email campaigns that keep your customers – not chase them away.