The SGM Blog

Any company that utilizes email marketing wants to ensure that they are generating the maximum amount of leads possible. Email, potentially, has one of the greatest ROI (return on investment) capabilities of any marketing campaign,

No one wants to think about the day when their business is in crisis. However, it can and does happen. When this happens, you need a quick solution that will help keep your business afloat until things get back on track.

Best practices to manage your email marketing lists in 2021 – As 2021 comes to an end, it’s time for business owners to start preparing for what is next. One of the best ways you can do that is by keeping up with industry trends

In this blog post, we will explore ten email marketing metrics you should know. We’ll cover the importance of each metric and provide a brief explanation for what it measures.

Email contact database Email marketing is crucial to digital marketing and lead generation for many marketers worldwide. Sending cold or prospecting emails is an excellent tactic you can leverage to follow

7 Simple Steps to Improve Your CRM’s Data Quality Data Enrichment Companies – Customer relationships are key to any business’ success. They can impact trust, reviews, and your general brand image – all factors which ultimately impact

No matter what type of business you’re running, you may be considering engaging with purchase data. Put simply, purchase data is any information you buy from a third-party data vendor to make prospecting for new customers a more efficient and productive process.

It’s a new technology developed to help companies improve their marketing and selling strategies. Marketers are now able to understand consumers’ intent, which can provide invaluable insight into how they should be targeting them with promotions or campaigns.

Data segmentation is the process of separating a group of people into smaller groups based on shared characteristics. For example, you can use data segmentation to divide your customers into