If you want people to use your service, then you need to be able to have faith in what you are providing them. You are never going to be able to do this if you aren’t investing in ensuring that your data is as accurate as possible. Every year, around 18% of telephone numbers change, and if you don’t have the updated number, your information is no longer correct, putting your business operations at risk somewhat.
Data enrichment will also aid you in improving your sales efficiency as you will be able to contact your customers through phone or email, enticing them to your business once more. Use email marketing to do this as much as you can as this is a fantastic strategy to bring more people to the business, as well as maintain returning customers.