Personalized subject lines have been proven to improve open rates by up to 19%, so continue using them in 2023. For example, if your company just launched a new product, you could send an email with the title “Your New Product,” whereas another person would receive an email with their name and the subject line of “New Product Launch.” This will help customers feel more connected, which can lead to increased conversions. Another tip for personalizing is adding time-sensitive information like holiday promotions or upcoming events into an email’s subject line – this has shown positive results when done correctly. Still, it shouldn’t be used too often as timely emails are only effective 13% of the time.
AI and machine learning are another trend you should consider in 2023. Using AI and machine learning to personalize emails can improve open rates by up to 30%, making it a popular email follow-up trend for marketers. Many tools are available, like Mailshake’s lead scoring feature, that make this process more accessible than ever before, so take advantage of them!
The final trend we’ll cover is appreciation emails. An estimated 83% of customers feel appreciated when they receive a follow-up email from your brand, leading to increased customer retention rates and higher average order values (AOV). A simple “Thank you for being part of our community” or “We appreciate your business!” works well, but if you want to take it up a notch, consider rewarding loyal customers with something special like exclusive discounts or free shipping! Remember that sending an appreciation email now and then is only effective 23% of the time, so don’t use this tactic too often as it will impact your audience less.
These are just a few of the trends you can expect to see. By personalizing emails(Best B2b Contact Database), implementing AI and machine learning, using engaging content, and sending appreciation emails, brands will be able to improve their customer relationships, leading to higher conversions.