Even the cleanest emails are ineffective the recipient does not open the email. When designing B2B email campaigns, you must think about the subject lines. Just like a movie or TV show trailer, these subject lines should be short and snappy.
It is best to include all the information your customers need, including any discounts and what service is being offered. Although clickbait and emojis are frowned upon in other online spaces, you can use these tools to your advantage to grab attention.
A Call-to-action is one of your most effective marketing tools when sending emails. Like the subject lines, it must be short and sweet, but still effective enough to entice them to continue. Use sales techniques like FOMO or Keeping Up With The Joneses to ensure they don’t miss out.
You can also use language that makes the offer seem risk-free. Offering a free trial or asking them to reserve a place will encourage customers to check out what your business is offering.
Regular content is important in marketing your business and getting your voice heard in your industry. But this is not the only way to gain customers. Everyone wants to feel they are part of an exclusive club, and you can offer this exclusivity with gated content that is only accessible when signing up to your mailing list
Gated content can include White Papers and Case Studies that dig deeper into your industry and reveal valuable information that you cannot share through blog posts.
Social media is a powerful tool for gaining customers, especially with algorithms that will promote your business through ads and promotions. You can use your social media pages to spread brand awareness and introduce your business to a wider audience that may sign up for newsletters and become fully-fledged customers.
Encourage followers to share content you post on social media and make sure you include CTAs that encourage readers to find out more and stay in the loop. The easier you make it to share, the faster you will see your customer base grow.
Automating and segmenting your correspondence will have a dramatic impact on your email campaigns. It can streamline your marketing process, giving your team more time to work on the next stage, but it also targets the right customers through impressive customization.
The more precise your marketing efforts are, the more chance you have of growing your customer base. Sending relevant emails at just the right time encourages readers to follow links and complete purchases. The more you learn about your customer, the easier it will be to define their exact needs and improve customer retention.
You can use these benefits to gain more customers along the way. Encourage recipients to share your business with friends, family, and others with incentive referral links, offering discounts or other rewards in return.